Rotary, part of Vehicle Service Group (VSG) and Dover have announced the launch of the Rotary R1250 Automatic Leverless Pro Tire Changer, Rotary ARO16 Four-Post Lift, Rotary SLW210-AV WIDE SMARTLIFT Inground Lift, and Chief Phoenix Pulling Rack with Rolling Jacks.

Designed to help expedite vehicle service times, increase shop efficiency and minimize downtime, each cutting-edge product bolsters the existing lines of premium vehicle lifts, A/C machines, wheel service equipment and collision diagnostic and repair tools.

“Rotary is committed to providing reliable equipment and tools that help drive efficiency and productivity for modern automotive shops, including allowing technicians to service and repair a range of advanced to historic vehicles within the same bay,” said Ian Wendler, Vice President, General Manager of VSG Americas.

“Launching these four new products builds upon our legacy of helping shops find new ways to safely improve productivity and profitability. Rotary is poised to lead the industry into the next century with top-tier shop equipment, unmatched expertise and a deep commitment to Serving the Shop.”

All four new vehicle service product innovations will be featured at the 2024 SEMA Show in Las Vegas, Nevada, from November 5-8.

• Rotary ARO16 Four-Post Lift – A 16k lb. capacity four-post alignment rack.
• Rotary SLW210-AV WIDE SMARTLIFT Inground Lift – An inground lift featuring all-vehicle (AV) lift arms. Its wide stance and obstruction-free design are ideal for servicing EVs, exotics, and standard vehicles with a 10,000-lb. capacity.
• Rotary R1250 Automatic Leverless Pro Tire Changer – Features dual bead rollers, laser-guided tool positioning and no metal-on-metal contact to allow for fast, accurate, strain-free tire changes.
• Chief Phoenix Pulling Rack with Rolling Jacks – A premium frame rack with an innovative lifting system that supports repairs from cars to large delivery vans. Designed with a self-leveling deck, four working heights and 10 tons of pulling power with a handheld pendant control.

At this year’s SEMA Show, Rotary will also kick off its 100th-anniversary celebration and launch the company’s new brand, Rotary Solutions.

The new Rotary Solutions brand will serve as a single-source solution for premium shop equipment, reliable resources and world-class training. The new brand comprises several iconic names in vehicle repair and diagnostic service, including Rotary by Rotary Solutions, Forward Lift by Rotary Solutions, Direct Lift by Rotary Solutions and Chief Collision Technology.

For more information about Rotary, please visit rotarysolutions.com.