SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category has one winner and two runners-up.
Nearly 3,000 products were entered into the 16 different Showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.
The New Product Award Winners are:
Collision Repair & Refinish Product
Winner: ITW Evercoat, OPTEX Color Changing Body Filler and Putty
Runner Up: Bonding Solutions, Like90 Gun Cleaner
Runner Up: Scangrip, NOVA-UV S
Engineered New Product
Winner: Flaming River Industries Inc., VDOG variable angle gear
Runner Up: Holley/MSD, Racepak CL2 OBD2 & EFI Cloud/Mobile Based Data System
Runner Up: QA1, MOD Series Shock
Exterior Accessory Product
Winner: Lund International, AVS Aeroskin LightShield Hood Protector
Runner Up: ORACLE Lighting, ORACLE Lighting Vector Series Grill for the Jeep Wrangler JL
Runner Up: Steelcraft, Stubby Jeep Bumper
Interior Accessory Product
Winner: Speed Dawg Shift Knobs, Dodge Drag Pack 1320 Racing Stripe Shift Knob
Runner Up: Lock’er Down Security Products, EXxtreme Console Safe
Runner Up: Intellitronix, 1967-1972 Chevy Truck Direct Replacement Analog Gauge Cluster
Merchandising Display
Winner: Dee Zee Inc., Rotary Running Board Display
Runner Up: Putco, Tec Rail POP Display
Runner Up: Cooper Tire, Discoverer AT3 360 Interactive Display
Mobile Electronics Product
Winner: AAC, Trigger 4 Plus
Runner Up: Kicker, KEY 180.4
Runner Up: Daystar Products, Daystar GMRS Radio Kit for JK Wrangler
Off-Road/4-Wheel Drive Product
Winner: Rancho/DynoMax, Rancho JL Wrangler Sport Suspension System
Runner Up: Rock-Slide Engineering, Next Generation Step Slider
Runner Up: BODYGUARD, 18+ Jeep JL Full Width Front Bumper
Packaging Design
Winner: Pedal Commander, Pedal Commander Performance Throttle Response Controller
Runner Up: Mishimoto, Carbon Fiber Baffled Catch Can Packaging
Runner Up: Surly Soap, Soap Infused Hand Cleaner
Performance-Racing Product
Winner: ProCharger Supercharger Systems, ProCharger CrankDrive™ Supercharger Gear Drive
Runner Up: QA1, MOD Series Shock
Runner Up: QA1, Carbon Fiber Sway Bar
Performance-Street Product
Winner: Turbosmart, Kompact-EM Universal Blow Off Valve
Runner Up: Dakota Digital, HDX Universal Competition Analog Instruments
Runner Up: Livernois Motorsports & Engineering, DOD/AFM system failure prevention kit for Gen4 GM LS series engines
Powersports Product
Winner: Warn Industries Inc., VRX 45-S
Runner Up: Race Sport Lighting, Race Sport Lighting Voltage Gauge Display
Runner Up: Dynojet Research, Power Vision
Street Rod/Custom Car Product
Winner: Flaming River Industries Inc., VDOG variable angle gear
Runner Up: Wilwood Disc Brakes, Compact Tandem Master Cylinder
Runner Up: Dakota Digital, RTX 55-57 Chevy Car Instruments
Tire and Related Product
Winner: Cooper Tire, Cooper Discoverer AT3 4S
Runner Up: Continental Tire, Continental VikingContact 7
Runner Up: Mickey Thompson Tires & Wheels, Baja Pro X
Tools & Equipment Product
Winner: Newarc Tech LLC, NewArc SRS-3 Portable Wheel Straightening System
Runner Up: Towtector/AaLadin, UNDERCARRIAGE CLEANER
Runner Up: Rhino Metals Inc., IWTC6534D
Van/Pickup/Sport-Utility Product
Winner: Brandmotion, Radar Blind Spot System with Cross Traffic Detection
Runner Up: Air Lift Co., Wireless One EZ mount
Runner Up: TITAN Fuel Tanks, XXL Direct Replacement Fuel Tank
Wheel and Related Product
Winner: Wheel Pros, Asanti Wheels AB-816
Runner Up: The Wheel Group/Wheel-1, TR75 (Style No. 3275) 20×9 Brushed/Dark Tint
Runner Up: APR, B&M Racing, Dinan, Flowmaster & Hurst Performance, APR S01 Forged Wheels (20×9 – Silver/Machined)
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