1. Follow a proven formula

Smart people think they need to reinvent the wheel. Guess what? You don’t (and you shouldn’t). You only need to offer something you know people already want: A proven seller. Think how can I make it easier, better, faster, etc.

2. Go deep, not wide

Instead of reading 100 great business books one time each, read 10 great business books 10 times each. Think of how “deep” you’ll know the subject matter versus much subject matter you’ll know.

3. Don’t overthink it

Dumb people know everyone makes mistakes and go for it! They go for it now – put out your best work, and realize you’ll be making it even better later. Smart people tend to overthink everything and are often paralyzed by prognosis.