Check out this episode of The Great Canadian Aftermarket Podcast. In this episode, Robert Whitehurst, Epicor MechanicNet, joins host Andrew Ross to discuss the importance of using the tools you have, and why getting a handle on your shop's Google presence really...
Ontario's apprenticeship youth advisors are looking for ways to improve access for young people in Ontario to apprenticeships and the skilled trades. In August 24, 20 the province appointed youth advisors to provide advice and recommendations to the...
Kelley Blue Book, the folks who bring you vehicle sale value guides, has issued what it has decided are the 10 best automotive technologies of 2021. "In 2021, we continue to be amazed by the incredible advancements made by automakers, as the technology within a...
According to a global survey, data, software and networking in enabling electrification and connectivity will be critical to "car of the future" strategies. Molex, a leading global connectivity and electronics solutions provider, unveiled results of a global survey of...
Great consumer advertising makes a lot of sense for aftermarket companies, for a lot of reasons. But reaching out to the consumer directly with marketing involves different priorities. There are many examples of major aftermarket-brand advertising and marketing...
When it’s not the law, it’s about word of mouth. Outside of laws mandating the use of winter tires, the most influential factor leading Canadians to install them is family and friends. A recent survey of Canadian car owners found that while more than 80% of Canadians...
As the automotive aftermarket puts 2020 in the rear-view mirror, significant shifts will continue to shape the industry for the coming year and beyond. Here are three top-of-mind-trends that aftermarket organizations should consider. Mileage shifts and maintenance As...
A majority of Canadians say dangerous driving has been increasing recently, a timely warning for those on the road for essential trips this holiday season, according to the Canadian Automobile Association (CAA). CAA polling found speeding, aggressive behaviour and...
When the faculty at Camosun College in Victoria, B.C. became concerned that automotive apprentices were letting their reluctance to share tools stand in the way of their education, they reached out to the Ed Coates Memorial Foundation to see if they could help. The...