"I believe him when he tells me he is giving me the best deal he possibly can.” This sentence was part of a positive review I saw on Facebook of a shop I follow. I am glad the shop received a positive review, and I am glad the customer was happy. But that statement...
The Automotive Lift Institute (ALI) has developed a new lift inspection process for the more than 500 ALI Certified Lift Inspectors across North America to follow when inspecting any car lift, truck lift or other vehicle lift. The Check360 Certified...
In this episode of The Great Canadian Aftermarket Podcast host Andrew Ross is joined by Murray Voth, RPM Training and Geoff and Lori Joyce of Shawnee Station Automotive to discuss effective toolbox meetings. Listen to new episodes weekly. Listen on your mobile device...
In this episode, AIA High Fives for Kids Foundation chair Ray Proulx talks about the focus of the cornerstone aftermarket charity organization and issues a 'Chairman's Challenge'. https://open.spotify.com/episode/0JO9sGZVw11tydcAag0M6o?si=c2WGk9IaSNWGN4rQWCFoWQ Issues...
by Murray Voth I currently have eight clients who are actively looking for a qualified technician or an apprentice who is willing to learn. Their shared comment is, “All the good technicians are already working.” And this is during a full pandemic lockdown. Murray...
There was a recent letter to the editor in one of the aftermarket trade magazines by a shop owner that was lamenting how difficult it was to attract good employees. He said that all the good technicians and service advisors had left for big city jobs that have...
Check out this episode of The Great Canadian Aftermarket Podcast. In this episode, Robert Whitehurst, Epicor MechanicNet, joins host Andrew Ross to discuss the importance of using the tools you have, and why getting a handle on your shop's Google presence really...
Here you'll find the collected columns and contributions of leading industry trainer Murry Voth, RPM Training, and valued contributor to Indie Garage. Murray Voth, RPM Training murrayvoth@rpmtraining.net https://rpmtraining.net/ MURRAY VOTH: IT'S WHAT YOU BRING TO THE...
Great consumer advertising makes a lot of sense for aftermarket companies, for a lot of reasons. But reaching out to the consumer directly with marketing involves different priorities. There are many examples of major aftermarket-brand advertising and marketing...