Check out this episode of The Great Canadian Aftermarket Podcast. In this episode, Robert Whitehurst, Epicor MechanicNet, joins host Andrew Ross to discuss the importance of using the tools you have, and why getting a handle on your shop's Google presence really...
Here you'll find the collected columns and contributions of leading industry trainer Murry Voth, RPM Training, and valued contributor to Indie Garage. Murray Voth, RPM Training murrayvoth@rpmtraining.net https://rpmtraining.net/ MURRAY VOTH: IT'S WHAT YOU BRING TO THE...
Great consumer advertising makes a lot of sense for aftermarket companies, for a lot of reasons. But reaching out to the consumer directly with marketing involves different priorities. There are many examples of major aftermarket-brand advertising and marketing...
Since the beginning of time, human beings have tried to control their environment. But as much as we think we have created control, the world around us continues to appear to be out of control. Murray Voth, RPM Training murrayvoth@rpmtraining.net...
The latest from our team in print across Canada, and as digital editions right here! Click the images to check out the full digital editions. With great advice on improving customer service, sealing tech, marketing, EVAP diagnostics, and supporting women in skilled...
Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, is helping a growing number of vehicle service providers, replacement parts distributors, and manufacturers/suppliers identify and address opportunities...
Aftermarket businesses continue to bounce back from the effects of the economic shutdowns, but still harbour concerns over future effects, says the latest COVID-19 business impact survey by the Automotive Industries Association of Canada. Overall, the outlook for...
In the AIA Canada's latest Outlook Study ---“Outlook 2020: A Resilient Industry" -- authors highlight e-commerce growth as one of the largest shifts in the aftermarket through the pandemic. The Automotive Industries Association of Canada, working with Ernst &...
Aftermarket service businesses are ranked by their customers every year. The most recent J.D. Power results are out, with NAPA Autopro shops coming in second to Audi dealerships. What can you do to improve your customer satisfaction and why should you try?...