As the 2022 edition of the SEMA Show came to a close, the Specialty Equipment Market Association announced a five-year vision to expand the SEMA Show into an “all-city” experience for Las Vegas.

The goal of what is being officially called SEMA Week, is to “create the most passionate and exciting automotive event in the world.”

SEMA Week will kick off in 2023 with new concepts, activities, and events introduced over the five-year roll-out period.

Already opening up to the enthusiast community through its Friday Experience program, the announcement signals a further outreach to the enthusiast community, Beginning on Friday evening of SEMA Week, SEMA will take over the Las Vegas Festival Grounds through Saturday night with an all-new SEMA Fest.

The headlining SEMA Show will remain a trade-only event Monday through Friday.

“We have been watching the connection between enthusiasts and our industry grow for more than a decade and, as the industry’s trade association, have a responsibility to help facilitate that connection in new and meaningful ways,” said James Lawrence, SEMA Chairman of the Board.

“By creating SEMA Week and SEMA Fest, we will be able to maintain the integrity of the trade show that makes it a must-attend event for automotive professionals while introducing a new platform for enthusiasts and the industry to engage with one another.”

For 2023, SEMA Fest will take place at the Las Vegas Festival Grounds and be open to everyone, bringing together automotive enthusiasts with the aftermarket industry in a high-octane and immersive festival-like celebration of car culture.

SEMA Fest will feature top music and entertainment, car show and cruise, VIP experiences, craft food, automotive celebrities, and motorsports. It will run alongside the popular SEMA Ignited Cruise and SEMA Show after-party, which draws thousands of enthusiasts on Friday night.

SEMA Week is also scheduled to include a SEMA Auction, featuring some of the best builds from SEMA and many more amazing vehicles to headline the festivities.

SEMA says it will continue to expand and refine SEMA Week over the next five years, rolling out new events and activities throughout the city of Las Vegas.

The evolution of SEMA Week preserves the trade aspects of the industry and business components of the SEMA Show, while enabling enthusiasts from all over to join in the festivities and enjoy car culture-focused events throughout the SEMA Week experience.

Additional details for the 2023 SEMA Show, SEMA Week, and SEMA Fest will be announced in the coming months.